Try to relax. Your story has a past and it has a future and the road ahead becomes clearer when you understand where you have been. blogTell me about a time when you had to use your communication skills to influence someone’s opinion. Make these the kind of suggestions people in the street might come up with and not because you are an “expert” and know best. Be tactful: only mention small improvements. Observe your interviewer, and match that style and pace. However, maybe by altering your advertising style you could appeal to older consumers as well as young ones. Likewise, not really taking to someone usually just means that they were nervous, or said or did something that reminded you of someone you dislike or don’t get on with. Or the prospect of having to meet and impress new people may be enough to trigger anxiety. Leveraging knowledge of the company and interviewer Every job seeker has been told to thoroughly research the company and position he or she is interviewing for, but it’s just as important to know how to use that information to your advantage.